Category: Youth Music

It’s time to meet the last two finalists of our Soundcamp 2024 cohort. After taking part in our Soundcamp bootcamp back in February, this duo were selected alongside six of their peers to join us for a further six months of artist development sessions. The eight participants have received direct mentorship with industry pros including Layfullstop, Jack Kong and Werkha, alongside honing in on their craft in a series of creative workshops. All attendees are working towards an evening of exclusive performances at The Blues Kitchen on the 15th of May. Grab your free tickets here.

Meet Alpha Twang and HAZZU below.

Alpha Twang

Hey I am Alpha Twang. I am a producer, I make electronic music and I also DJ as Summer’s Groove. You can find me on Instagram at @alpha_twang and you can find my music on all streaming platforms.

How would you describe your music to someone who’s never heard it before?

I would say it’s storytelling with sound. I want to evoke feelings and take listeners on a journey.

What prompted you to get involved in Soundcamp and what are you hoping to achieve from it? 

For me, I have spent the last few years as a bedroom producer. I saw Soundcamp as an opportunity to transition into live performance and to find ways to get my music out to larger audiences. The showcase on the 15th of May will be the perfect way to express my journey since starting to produce in 2019.

Where did your journey with music begin?

I started to produce within Ableton in 2019. Before that, I always knew I wanted to do something with music but I never felt like I could because I didn’t have any training in it. Between 2019 and 2020, I started teaching myself a lot through music forums, YouTube and Reddit. I started to notice myself really improving so I began working with other artists. Since then, I have done some residencies, some sound design commissions and now I am here at Reform doing Soundcamp.

Describe your creative process from starting to finishing a track.

One thing that I love about electronic music is that there isn’t a right way to go about it. I usually go into a project with it as a complete blank slate. I will watch a tutorial video first to see what area of production I want to explore through this specific track. I start experimenting and then hours of chaos begin. About halfway through the process, everything starts to coalesce into something and I hone in on that until I have a finished track.

Who are the main inspirations/influences for your sound and aesthetic?

My biggest influence in terms of music production is Arca. She showed me new portals of what you can do with electronic music, like using textures and creating three dimensional sounds. Flying Lotus is another one, and composers like Philip Glass, Hans Zimmer, Mica Levi, John Hassell and more.

If you could collaborate with anyone on a track, who would it be and why?

I think at this point in my career, I would love to work with a lot of the queer and upcoming electronic artists I know. For example, blood of aza, or Andras 2020. It would be a joy to work with these friends of mine from all of over the world. We all found each other through Arca’s Discord server in 2020 and we created multiple mixtapes together for charities with Arca herself. It’s called MUTANTS MIXTAPE; I recommend checking it out. But yes, I truly see these friends of mine as the future of electronic music.

What are your biggest goals/plans for your music in the future?

I would love to lean into sound production for movies and video games. However, I would also love to work with live instrumentalists. I am a huge classical music fan so it would be amazing to hear my work played by an orchestra. I also hope to continue honing in on the themes I’ve started exploring through my music, like identity, Manchester, and existing in the city as a Black person.

HAZZU

My name is HAZZU and you can find me on all streaming platforms. I was raised in Spain, I’m originally from Senegal, and now I’m in Manchester.

How would you describe your music to someone who’s never heard it before?

People always describe my music as ‘a vibe’. I would also describe it as short and intense at the same time.

What prompted you to get involved in Soundcamp and what are you hoping to achieve from it? 

I just want to grow as an artist. Music is my way of coping with both the good and bad in life. As an artist, I hope to personify all of these feelings and my journey. From Soundcamp, I think I will just go higher and higher on the road to being the best I can be.

Where did your journey with music begin?

My dad used to play Akon in the car, anywhere we’d go. I was instantly drawn to it as a kid. From then on, I fell in love with music. When I was about 10, I started writing short poems and four bars of words. I just kept going until I was able to write a full song. The first time I stepped into a studio was 2021 to record my first ever track.

Describe your creative process from starting to finishing a track.

It depends on how my day goes really. To create the beat itself, I will usually buy one thats already made, or I’ll head to YouTube and work from there. My writing process is very mixed. I usually start with the hook and build up from there.

Who are the main inspirations/influences for your sound and aesthetic?

I really like R&B music so some artists that inspire me include AKON, Ne-Yo, and Danny Brown.

If you could collaborate with anyone on a track, who would it be and why?

Currently, I would say Nemzzz. He’s originally from Manchester and we actually went to the same high school. I think my artistry can fit into any project so I definitely think it would work. Nemzzz’s music is something you can instantly vibe to, like mine.

What are your biggest goals/plans for your music in the future?

I just want to make an impact on people, no matter how small. I guess, when I’m not here anymore, I want to be able to reflect and know I have helped people.

Grab your free ticket to see Alpha Twang & HAZZU alongside the rest of the Soundcamp cohort live at The Blues Kitchen on the 15th of May here.

We’re back to introduce you to two more of our Soundcamp finalists, funded by Youth Music, in partnership with Thirty Pound Gentleman. In case you missed it, we kickstarted our 2024 Soundcamp programme back in February, inviting thirty participants into Reform to take part in a two week bootcamp. To support them with their music creation, we had industry pros Layfullstop, Jack Kong and Werkha in the space. From production support to providing their musical ears, the trio gave our attendees an array of great advice to take with them.

Eight of our participants were chosen to continue their journey on Soundcamp, through our six month mentorship initiative. These finalists are joining us every week for focused artist development, musical workshops, and a dedicated space for their creative practice. Meet Ishola & Sarah, two of our artists, below.

Known Konopka

I’m Sarah Konopka, also known as Known Konopka. My pronouns are she/her. I produce techno-house music and I’m also a DJ. You can find me on SoundCloud and on all social media. 

How would you describe your music to someone who’s never heard it before?

My music is a journey. It starts off emotional and then you’re on a high by the end of it. It’s my job to change your emotions through listening to my tracks.

What prompted you to get involved in Soundcamp and what are you hoping to achieve from it? 

I came to Reform’s other courses, like Music and DJing. I had never received so much acknowledgement for my music and creations before. It was only then that I realised I could actually do Soundcamp. I was ready to receive more feedback and get input from professional mentors. All of my music prior to this, I had done completely on my own. I taught myself through YouTube tutorials and videos online. Already, I am noticing the difference from the 1-2-1 support I am receiving, learning about what equipment is actually out there, and what opportunities are out there. From the project, I hope to achieve getting my music in the right places and hands to make progression happen. I also just want to perform; it’s my favourite thing to do.

Where did your journey with music begin?

My need to create music has come from my need to express and shift my own personal difficulties. I like to think that people can hear this through my work and relate to it and feel heard. Music helped me and I hope my music can help others too. I’ve been listening to house since I came out of the womb. However, I couldn’t sing at all. I could dance, but I never knew I could translate this into actually making music myself. After buying my first DJ decks at the age of 18, I started mixing tracks that I hadn’t heard anyone mixing together before. I delved into DAW and downloaded some free softwares and I soon realised the beat and rhythm I had from dancing, could then be translated into mixing. This is where it all began.  

Describe your creative process from starting to finishing a track.

It’s always different depending on the track. I don’t put pressure on myself to create because I trust it’ll come to me. For example, this Soundcamp track came to me at 4am. I couldn’t sleep and I kept hearing this specific noise in my head. So I tried to mimic this on my keyboard and then started building the track from there. It’s a really natural process, which keeps me up at night.

Who are your main inspiration/influences for your sound and aesthetic?

Fred Again is definitely a huge inspiration for the sound I am trying to achieve and wanting to take people on an emotional journey. He also taught me that there’s no rules in music and you can produce however feels right for you. I also like Dom Dolla and, of course, Peggy Gou. However, I’d also say Harry Styles is a huge inspiration for me. Not genre-wise, but he inspires me in knowing I can be whoever I want to be. He empowers me to be myself and be the unique person I am. 

If you could collaborate with anyone on a track, who would it be and why?

I have two artists in mind. The first one I’d say is Cat Burns. Her music is so emotional and moving so it makes a good fit with the sort of stuff I create. But then also Aitch. He would bang on a house tune, we’re both from Manchester and it would be amazing to produce a song for him. 

What are your biggest goals/plans for your music in the future?

I want to be at Parklife, and I want to be at the Warehouse Project. That’s where my music would be best suited and received. One day, I will be there.

Ishola

My name’s Ishola, my pronouns are he/him, and you can find me on Instagram and TikTok at @isho1a.

How would you describe your music to someone who’s never heard it before?

I would describe my music as a fusion of past and future hip-hop. I draw heavy inspiration from both the UK and the US scenes. My music is something you can vibe to as you’re walking through the city, but also blast out of your speakers on a late night drive down the motorway. I like to think my music can fit any kind of scenario or environment.

What prompted you to get involved in Soundcamp and what are you hoping to achieve from it? 

I was looking for more opportunities to grow my network in the music industry after leaving university, where I studied music production. I’m an engineer and a producer, but this comes from me being an artist myself. When I found out about Soundcamp, I thought it would be the perfect chance to meet new creatives, meet like-minded people who I can grow with, and meet individuals who can guide me and keep me on the right path. I have confidence in my own abilities, but it’s also nice to gain the approval and validation of professionals in the industry. Working with the mentors has really helped me tackle imposter syndrome. It has also offered me useful insights, nuggets of knowledge, and has allowed me to absorb their experiences.

Where did your journey with music begin?

I’ve been doing music since I could walk. I vividly remember coming home from school one day and my parents saying I needed to learn an instrument. So I decided to take up the piano, and progressed through graded exams. As I got older, I felt restricted by classical training and I was exposed to more methods of expression through music. For example, I discovered music production and technology. My mind was blown and I fell back in love with music. I’m really grateful that learning the piano laid the foundations for me to grow musically and really explore it. The journey is only just beginning now.

Describe your creative process from starting to finishing a track.

This question is a bit too linear for me. There’s no start and no end in the creative energy. A song can start from me walking around town listening to bossa nova, subconsciously listening out for samples. It could also start on the bus, writing random lyrics. I feel like I’m constantly drawing inspiration from things around me to influence different areas of my creative practice. Then I can piece these little creations together. Some lyrics I wrote last week could fit a beat I made today; a song comes out of the universe. There’s no start and end; it’s the cycle of music.

Who are your main inspiration/influences for your sound and aesthetic?

One of my biggest inspirations is my father. He was an old school man and grew up through the golden ages of mankind from the 60s to the 80s. He was really into fashion and I was brought up around that so it naturally rubbed off on me. The music from those eras, like Marvin Gaye, Prince, and Luther Vandross, combined with the greats of the early 2000s impacted me. The music I create today takes from these times, as well as the new wave of hip-hop, like Lancey Foux and Skepta. On the other side of the ocean, we have A$AP Rocky, Lil Yachty, and more. There’s a plethora of people within Black music that I am constantly motivated by.

If you could collaborate with anyone on a track, who would it be and why?

In the UK, it would have to be Skepta. This is simply because of his notoriety, the work he has done, and the respect I have for him. What he represents as an individual – fearlessness, complete and utter confidence in his craft – is hugely inspiring to me. I’m also loving what Lil Yachty is doing. He is the perfect bridge between underground and mainstream hip-hop. It would be a blessing to be introduced to these two individuals’ audiences.

What are your biggest goals/plans for your music in the future?

Besides the obvious goal of touring internationally, I would love to get into scoring. It would be magical to compose music for fashion shows. Being respected as a composer as well as a hip-hop artist would be incredible. I have massive respect for Tyler, the Creator and the way he has made the crossover between being an artist, to being a reputable composer. It would be beautiful to move listeners’ emotions and manipulate individuals into feeling certain things with my music.

Grab your free ticket to see Known Konopka & Ishola alongside the rest of the Soundcamp cohort live at The Blues Kitchen on the 15th of May here.

Back in February, we kickstarted Soundcamp 2024, funded by Youth Music and in partnership with Thirty Pound Gentleman. Soundcamp is our in-house artist development programme. To start this year’s project, we welcomed over thirty young people aspiring careers in music to create and collaborate on their own musical projects for our Soundcamp Bootcamp. Through the process, they received 1-2-1 support from industry professionals Layfullstop, Jack Kong, and Werkha. Meanwhile, they got led through sessions on production, music business, and more.

Eight of our attendees were selected to join the full Soundcamp programme at Reform. The finalists are receiving 6 months of music mentorship from industry pros, performance opportunities, and direct support with their unique crafts. Now, they are taking to the stage on the 15th of May at the Blues Kitchen to share all they’ve been working on at our exclusive Soundcamp Showcase, and YOU can join us.

Get a taste of what you can expect from the lineup below, as we introduce you to our first finalists of this year’s Soundcamp.

Jennifer Dala

My name is Jennifer Dala, my pronouns are she/her and I am a singer and songwriter. I’m planning to release some music later this year so you’ll finally be able to hear what I’ve got in the works.  

How would you describe your music to someone who’s never heard it before?

My music is a mixture of Joni Mitchell and Tracey Chapman with its combination of acoustic and synth. My sound has been shaped by soul, indie, alternative and jazz music. 

What prompted you to get involved in Soundcamp and what are you hoping to achieve from it? 

I was taking part in any music courses I could to challenge myself and meet other like-minded creatives. What I’m hoping to achieve from the programme is to collaborate with other musicians to push my craft further. Soundcamp looked like a welcoming and supportive space to explore my musicality thoroughly. It’s been really useful to me so far and I’ve already learnt so much more than I expected to.

Where did your journey with music begin?

I’ve always loved music and, as a child, I had piano and guitar lessons. I knew for a long time that I really wanted to be an artist, but it was only in my 20s that I properly started exploring this. Since lockdown, I’ve been playing the guitar a lot more and really shaping my sound to get to where I am today.

Describe your creative process from starting to finishing a track.

It’s mainly improvisation to me. When I first listen to an instrumental, I will improvise over this by humming and creating melodies. From there, I can write my lyrics. I don’t really write with intent; I like to just see what comes up for me. When I first started writing music, I would write a lot about heartbreak, but now I write about existentialism and my shadow self. I think this development is only possible when you truly allow yourself to be open with your songwriting.

Who are your main inspiration/influences for your sound and aesthetic?

Amy Winehouse and Joni Mitchell are two of my main influences. I love Joni Mitchell’s vocal melodies and her incredible songwriting capabilities. Amy Winehouse was definitely one of my earlier influences. I loved her voice and dug so much into her lyricism. In terms of my aesthetic, I just like being comfortable and expressing myself authentically. I would say Lauryn Hill is my main inspiration for this.

If you could collaborate with anyone on a track, who would it be and why?

I think it would have to be Sampha. I would love to write songs for artists and I think Sampha has the perfect distinct sound I’d want to create for.

What are your biggest goals/plans for your music in the future?

My biggest goal is to release my own EP, but also to write songs for bigger names.

FREEQUENCY3

Hey, my name is FREEQUENCY3 and my pronouns are she/her. People can find my music everywhere, on all streaming sites, in places I probably don’t even know about.

How would you describe your music to someone who’s never heard it before?

My music takes listeners on a journey through the ripples of life and all of its nuances. From experiences of relationships with others and yourself, to helping people deal with the shifts in life, my music encourages people to tap into feelings they have been avoiding. However, at the same time, you can bust a little two-step and get on a vibe to my tunes too. I’ve got a nice eclectic range of sounds, songs, hooks and melodies and lyrics to enjoy. You can make new meanings of these tracks each time.

What prompted you to get involved in Soundcamp and what are you hoping to achieve from it? 

I first joined Soundcamp in 2021 when a lot of changes were happening in my life. Much of the time, I was in pain and I had no idea why. I joined the project initially to challenge myself and be in a room with different people to create and collaborate with them. I found it quite overwhelming and I didn’t get through to the final eight artists. So I decided to come back and try it again now I have a full diagnosis regarding my health and can manage my body better. This time, I have been selected as a finalist. The biggest blessing so far has been being able to work with Layfullstop, Jack Kong, Werkha, and other mentors. They are all people I have looked up to for many years. So, for me, it feels like a real honour to even be able to share the room with these people and have conversations about my art with them. I am learning from their experiences every week. I hope to achieve more dynamics in my art from these new perspectives.

Where did your journey with music begin?

My journey began when I was very young; I’ve always loved music. My mum would always be playing music in the house and my uncle was in a band so I used to do raps with him. It all stemmed from there. My journey to being an artist began in 2021 after I DJed at Parklife Festival. The morning after playing, I woke up with severe nerve pain and it took me two years to get a diagnosis. During that time, my whole life changed and I was in severe pain every single day. I lost all the things I was making a name for myself doing. I realised the one thing that ran through all the things I had been doing was music, so I decided to tap back into my inner child and start making beats and raps again. People responded to it well so I thought I’d keep writing and explore these difficult feelings through music.

Describe your creative process from starting to finishing a track.

If I’ve got a beat that’s already there then I will freestyle over it continuously and find a flow I like. Then I will either write the lyrics over the freestyle, or if I am struggling with finding lyrics, I will choose five random words and write around these. There’s a lot of back and forth in my process, correcting and perfecting things. Since starting Soundcamp, I have been more open to approaching tracks in different ways. I feel like I now consider the structure of songs more thoroughly and specifically.

Who are your main inspiration/influences for your sound and aesthetic?

For my sound I’d say J. Cole, Noname, WESTSIDE BOOGIE, Mick Jenkins, Big Sean, but also many of my friends are so talented musically and inspire me. I love artists that can really paint a picture.

If you could collaborate with anyone on a track, who would it be and why?

Right now, I’d love to make a song with Layfullstop. Internationally, I think Smino, Chance the Rapper or Noname.

What are your biggest goals/plans for your music in the future?

One of my biggest goals is to be consistent. It’s really hard to do this when you have a health condition that varies. I’d also love to perform more and do another headline show. I want to show people I am more than just a one-dimensional rapper. I want to show I can make hooks, I can make songs that are going to stick in my head, I can put on a beat, and I can say things that are important. Also, I want to make sure I connect with those that support me a create a solid community.

Grab your free ticket to our Soundcamp Showcase here to witness the pair above live, alongside the rest of the programmes cohort.